Brand kit

Tokens first. Pages second.

All future site work must consume src/styles/tokens.css. Do not introduce a second palette. Full written guidelines live in docs/BRAND.md.

Mark

Aperture over a die. Gallium stroke to Stallion stroke. Never recolor independently of the dual gradient.

Color

Void#06080c--fv-void
Ink#0a0d12--fv-ink
Slate#121821--fv-slate
Paper#e7eef6--fv-paper
Mist#a7b4c4--fv-mist
Gallium#5ee0d2--fv-gallium
Gallium deep#0c4f4a--fv-gallium-deep
Stallion#e8a04a--fv-stallion
Stallion deep#7a3d10--fv-stallion-deep
Signal#8eb4ff--fv-signal

Type

Fraunces — display

Plus Jakarta Sans — interface

Source Serif 4 — lede and long-form

IBM Plex Mono — identities, SKUs, tables

Voice

Precise, adult, slightly severe. Prefer “compiled” over “up to.” Prefer “partner cubes” over “our HBM.” Never “world-class,” “revolutionary,” or a TB/s that the identity will not print.